This richly illustrated e-book is a visual and conceptual guide dedicated to the study and creation of compositions structured on mathematical patterns. It combines theory and practice to present, in a clear and accessible way, how principles of classical structures can be applied in the creation of harmonious and impactful compositions in works of art, photography, cinema, advertising, and other forms of artistic expression.

The material offers artists the necessary tools to build their own visual language and use the art of communication in a more structured, attractive, and powerful way.

By acquiring this knowledge, you will be able to:

• Create visually balanced compositions that hold the audience’s attention.

• Apply principles used by masters of art and design.

• Understand why certain images move people, sell more, and become memorable.

• Combine artistic sensibility and technical precision to elevate the impact of your creations.

• Develop a critical and conscious eye in the construction of visual works.

• Expand your creative possibilities based on solid and universal fundamentals.

Target audience:

Marketing professionals, advertisers, content creators, social media strategists, brand designers, art directors, communication students, campaign planners, and anyone who wants to improve the visual performance of their ads, posts, and brand communication.

This e-book is ideal for every professional who seeks to combine clarity, strategy, beauty, and impact in visual communication.

It provides the structural knowledge behind high-performing campaigns, helping you create persuasive layouts that attract attention, drive emotion, and increase conversion.